Privacy Policy
Digital Direct GB Ltd is committed to protecting your privacy and complying with the Data Protection Act 1998. This policy explains how we collect, use and safeguard your personal information when you visit our website or purchase products from us.
1. Information We Collect
We collect the following types of information:
- Contact Information: Your name, address, telephone number and email address when you place an order, create an account, or contact us.
- Payment Information: Card details are processed through our secure payment gateway and are not stored on our servers.
- Order Information: Details of products ordered, delivery address and order history.
- Technical Information: Your IP address, browser type, pages visited and referring website, collected automatically through cookies and server logs.
- Marketing Preferences: Your choices regarding receipt of promotional emails and newsletters.
2. How We Use Your Information
We use your personal information for the following purposes:
- Processing and fulfilling your orders, including delivery and order tracking
- Communicating with you about your orders and account
- Providing customer service and technical support
- Sending you marketing communications, but only if you have given consent
- Improving our website, products and services through analysis of usage patterns
- Preventing fraud and protecting the security of our website
- Complying with our legal and regulatory obligations
3. Cookies
Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your computer that help us recognise you when you return to our site. We use the following types:
- Session Cookies: Temporary cookies that expire when you close your browser. These allow you to add items to your basket and navigate the site.
- Persistent Cookies: These remain on your computer after you close your browser, remembering your preferences and login details for future visits.
- Analytics Cookies: These help us understand how visitors use our website so we can improve it.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that some parts of our website may not function properly if cookies are disabled.
4. Sharing Your Information
We do not sell, rent or trade your personal information to third parties. We may share your information with:
- Delivery Companies: Your name, address and telephone number may be shared with our courier for delivery purposes only.
- Payment Processors: Your payment details are processed by our secure payment gateway provider.
- Manufacturers: If you make a warranty claim, we may share relevant order details with the manufacturer to process your claim.
- Legal Authorities: If required to do so by law or in connection with legal proceedings.
5. Data Security
We take the security of your personal information seriously. We employ the following measures to protect your data:
- 128-bit SSL (Secure Sockets Layer) encryption for all online transactions
- Secure servers with firewalls and intrusion detection systems
- Strict access controls limiting employee access to personal data on a need-to-know basis
- Regular security audits and vulnerability assessments
- thawte digital certificates for secure site authentication
6. Your Rights
Under the Data Protection Act 1998, you have the right to:
- Request access to the personal information we hold about you
- Request that inaccurate information be corrected
- Request that we delete your personal information (subject to legal retention requirements)
- Opt out of marketing communications at any time
- Object to the processing of your personal data for direct marketing
To exercise any of these rights, please contact us in writing.
7. Marketing Communications
If you have subscribed to our newsletter, we will send you occasional emails about special offers, new products and promotions. You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us. We will never share your email address with third parties for marketing purposes.
8. Children's Privacy
Our website is not directed at children under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites. We encourage you to review the privacy policies of any third-party sites you visit.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised date. We encourage you to review this policy periodically.
11. Contact
If you have any questions about this Privacy Policy or how we handle your personal information, please contact our Data Protection Officer:
Data Protection Officer
Digital Direct GB Ltd
Unit 7, Trinity Park Industrial Estate
Manchester, M17 1RW
Email: privacy@digitaldirectuk.com
Tel: 0845 123 4568